Guidelines : How
to use the RSK Logo
download elements
The existence of the master brand is meant to create a strong
association between rsk® products and what the brand represents. While individual products will always have their own identity,
it is the masterbrand that contributes to the consumer’s
belief that the product is different compared with all others in its class.
The rsk® brand applies always with the brand ingredients,
except in pieces where the logo applies smaller than minimum sizes recomended.
To maximize brand recognition, the logo is designed to be reproduced
using specific core colors, and must not be reproduced using any other colors.
These versions are for use in print pieces where the presence of
color is not permitted or if it is required for the need of a specific design.
Clear space around the logo ensures that it has maximum visibility and impact
on every communication.
Avoid crowding the logo with other graphic elements such as typography and imagery.
Lighter Green
CMYK
C:80 M:0 Y:100 K:0
RGB
R:0 G:180 B:60
HEX
#00B33C
PANTONE
361C
Black
CMYK
C:100 M:100 Y:100 K:100
RGB
R:0 G:0 B:0
White
CMYK
C:0 M:0 Y:0 K:0
Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.
As illustrated, the height of the “seed” (X) has been chosen
as the standard unit of measurement for calculating the
logo clear space.
Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.
As illustrated, the height of the “seed” (X) has been chosen
as the standard unit of measurement for calculating the
logo clear space.
Clear space around the logo ensures that it has maximum
visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.
The minimum size of the logo for print is determined by
the width of the rsk® wordmark, which should not be
reproduced in a size smaller than 3/4 of an inch in width.
1,75 inches / The symbol should be scaled depending on the size of the logo.
0,75 inches / The symbol should be scaled depending on the size of the logo.
When scaling the logo, you should do so proportionally.
Do not skew or stretch the logo or part of the logo.
Clear space around the rbtc token ensures that it has
maximum visibility and impact on every communication.
Avoid crowding the logo with other graphic elements such
as typography and imagery.
To maximize brand recognition, the token is designed
to be reproduced using specific core colors,
and must not be reproduced using any other colors.
